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The Business of Self-Publishing
(self publishing)
Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers.
The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1.
The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers.
Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.
Software copyright sample Software Copyright Sample Builds Loyal Customer Bases When choosing software copyright sample many before focusing on one or two. It is impossible to try every piece of software that exists in the world of software today. There are so many pieces of software currently on the market and new software being created as I type this. With so many new and different, competing and interesting software programs so widely available you might find something wonderful and unique available at a wonderful price or better yet, for free in the open source arena. Open source software isn't exactly software copyright sample material. This software is occasionally used as a testing ground for unproven versions of software, for software testing, or simply to determine the demand for a particular type of software. Chances are pretty good however; that if you've ever thought, "I wish I could find a program that did (insert whatever here)" someone else has had the same thought and created a program that will do just that. Perhaps the greatest beauty of a software copyright sample is that you get a taste of what the software can do without the expense of purchasing to find out whether it is right for you or your needs. There are actually many ways that companies both for profit and open source companies allow potential customers or converts to sample their products. Linux is a great example of this. They have gone from an open source nuisance to a viable competitor to many larger software companies by providing free software or a software copyright sample to consumers in order to whet their appetites for future offerings designed with profit in mind. What has developed is a viable (and growing) source of competition for Microsoft. Many open source developers are operating very much like Linux and starting out by offering a free software copyright sample to those who will try them out and give them feedback. They use the feedback to make improvements and build better products while making a name for themselves, their customer service, and the quality of the products they build. It's a win-win situation for many consumers and businesses that are just starting out and operating on a shoestring on both the part of those that offer the software copyright sample and those that are benefiting from the sample. Other companies are not as altruistic or are not as willing to wait for the payoffs. Instead of offering a completely free software copyright sample, they will offer you a free trial to their software that will either end at the end of the trial period and require a new subscription or automatically begin charging your credit card. Both of these practices have proven themselves to be highly effective methods of winning not only new customers but also seemingly unshakeable customer loyalty on the part of those that purchase software from these developers or companies. If you do an Internet search for open source software I think you will be astounded at the quality and selection that exists. There are programs that exist to do almost anything. My favorite (I must admit) are the game, but there are also many wonderful programs that can do amazing things like track your golf score, convert currency, help you organize your kitchen more effectively, figure out how much tile you need in a room. Almost anything that needs to be done, there is a piece of software that can do it-open source. The important thing to remember is that you won't find these programs in your local software store but you may find something similar to your copyright software sample that will cost considerably more money than the finished and polished version of the software that you are able to sample free. Copyright Infringement Play It Safe: Making Sure You're Not Committing Copyright Infringement Copyright infringement is not an easy thing to explain. While it may seem as simple as not using someone else’s work, it’s not that easy. Thanks to the Electronic Frontier Foundation, and many other organizations, we have the ability to use others’ works – as long as we use it under ‘fair use’ laws. So what does fair use have to do with copyright infringement, and how can you utilize it? Fair use laws are the conditions in which you can use a copyrighted work without having to pay someone royalties. This includes when you use a copyrighted work for educational or instructional uses, criticism of the work, commentaries on the work, news reporting about the work, teaching on the work (including multiple copies for classroom use), scholarship uses, and research. This is talked about fully in Section 107 of the Copyright Code (commonly called Fair Use) and is available for you to read at your local library. Copyright Infringement in day-to-day life Sometimes, if you’re writing a paper for work or school, or if you are creating a Power Point presentation, you need to use someone’s work that is already in copyright. So how do you use it without committing copyright infringement? All you have to do is ask – the worst they can say is no, right? But, if they do say no, there are several items in the public domain which may help you to finish your project without having to commit copyright infringement. What is the public domain, and how does it relate to copyright infringement? Material that is not copyrighted is considered in the public domain – you cannot commit copyright infringement on works in the public domain. These works include things that the copyright has expired on, or is not copyright-able – such as government publications, jokes, titles, and ideas. Some creators (writers, musicians, artists, and more) deliberately put their work in the public domain, without ever obtaining copyright, by providing an affiliation with Creative Commons. Creative Commons allows people who create materials to forfeit some, or all, of their copyright rights and place their work either partially or fully in the public domain. So, how do I ensure I’m not committing copyright infringement? First of all, if you’re going to use someone else’s material, you may want to check the public domain to see if something is suitable for use, instead of trying to use someone else’s copyright. However, if you can’t find something suitable (and you can’t create something yourself), the next best thing (and your only legal course of action) is to find a piece that is in copyright, and contacting the copyright holder. When you contact the copyright holder, make sure you tell them what you want to use their piece for – whether it’s for your blog, podcast, or report – and ask them if you can use it. You may have to pay royalties, or an attribution in your piece, or a combination of both. The creator may also place many limitations on when and how you can use their material. Follow all these instructions they give you, and you’ll be free and clear to use their work as you want. Once you have permission to use a copyrighted work, you need to make sure you stay within the agreed-upon boundaries - if you veer outside their agreed terms, you may open yourself up for a copyright infringement lawsuit – which can be nasty, costly, and time consuming. If you’re in doubt, before contacting the copyright holder, contact a copyright lawyer to ensure you’re following the law – and protect yourself! |