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Web Hosting - Do It Yourself Administration, Things to Consider
The choice of whether or not to try to administer your own web site brings with it a host, pun intended, of issues.
For most web site owners, the primary focus is naturally on creating, maintaining and enhancing the site. That often is just part of managing an entire business, for which the web site is just the means to an end.
That implies there will be little interest in or time left over for technical administration like database maintenance (tuning, space management, security, bug fixes), establishing and maintaining backups to ensure they're successful and usable, email administration, disk space management, applying operating system fixes for bugs and security, and other tasks.
But cost is always a factor in any business. Paying for technical help can burden the budget of a new and struggling business.
Consulting fees can range from a few dollars an hour to over $100. On the lower end, the poor skill level and quality of work will make it not worth even that small amount. On the higher end, you can quickly rack up expenses that will bust your business.
Permanent employees are usually somewhere in the middle of that range when you add up salary, employment taxes and more. Often, server and/or web site administration can be paid for as part of the web hosting package. That cost is usually lower than independent contracting help, but those staff are usually tasked with maintaining dozens if not hundreds of servers and sites. They can, therefore, give very little individual attention to yours.
Often, novice web site owners are intimidated by some of the technical requirements for server or site administration. But, as with anything, a little familiarity can show that the knowledge required is more modest than one might expect. Administration in many cases involves fairly elementary, and frequently repetitive, tasks. These can be learned easily. Using a test site or a free hosting service is a good way to practice and learn without risk or cost, other than time invested.
Once that initial hurdle is jumped over, administration can be done quickly and some even find it interesting. It allows the site owner to exercise additional control over the total product, and there's satisfaction in being able to say 'I did that' even if you prefer not to do it forever.
That real-life learning experience also allows the site owner to better judge any consultants or staff that are hired. It's much easier to judge if someone is providing you with an accurate assessment of a problem if you've solved it yourself. Any time-estimate they provide to fix it can also be better calculated if you've had to do it yourself.
Every web site relies on a variety of factors, usually unseen, in order to continue to function properly. But the fact is that they misbehave from time to time. Deciding whether to tackle those problems yourself depends on your available time and skill set, and what it will require to get things back on track. In other words, it's a standard cost-benefit analysis that everyone has to undertake every day in life.
Communication Key to a Better Work Environment Everyone knows the story of A Christmas Carole. On Christmas Eve, poor Bob Cratchit, who is working late again, spends his day working up the courage to ask his boss, Mr. Scrooge, if he can have Christmas Day off from work to spend with his family. When he finally does get up the nerve to ask, Mr. Scrooge lets forth a tirade over lazy people using Christmas as an excuse to have a day a off from work. This fictional story unfortunately rings true for a lot of people who have to work up the courage to ask for things from their employers. An employee who has to feel about their employer the way Bob Cratchit felt about Mr. Scrooge is not a very happy and productive employee. To get the most of out of your workers, you have to create a much more hospitable working environment. To create a better working environment, keeping the lines of communication open is absolutely crucial. How does communication work in your office? Do you get the impression that everyone is walking around on eggshells around you? While this kind of fear from your employees may be good for your ego in some senses, it is really bad for your business. When your employees don’t feel like they can talk to you, you will lose control over what is going on with your business. You may be the boss, but your employees are the ones who are actually on the front lines. To know what is really going on out there, you need your employees to communicate honestly with you. If they feel that you are unapproachable, they will hide problems and concerns from you, and you won’t be able to act to fix them. You can’t expect to run your business with half of the information about what is actually going on, and so your business will suffer for your “mean boss” routine. There are still other problems with creating an office environment in which your employees feel like you are unapproachable. In general, there will be a dark cloud over the office when you are around. The stress will keep employee morale low, and employees with low morale are employees with low productivity. Besides, who wants to work hard for someone they cannot approach or who doesn’t show they any respect? Shutting down those lines of communication will definitely affect your bottom line as employees “phone it in” because they don’t feel invested in making your business a success. If you want a better working environment, you have to improve the lines of communication. If there has been a communication breakdown in the past, take the time to address it with your staff. If you staff is small, talk to them each one on one, letting them know that your door is always open and that you want more regular communication with them. If you have a larger staff, schedule a meeting to address the issue. Weekly office meetings are a great way to keep communication channels open and swap ideas in the office environment. If weekly meetings are not feasible, find some way of touching base with your staff on a regular basis, either through weekly emails or a weekly newsletter. Also, you should encourage your staff to communicate with each other. Sharing information among the staff is a great way to generate fresh ideas and fresh approaches to problems. If your office is suffering from a communication problem, make nipping it in the bud a priority. The pay off will be more productive workers and a whole lot less stress. Who knew work could actually be a pleasant place to be? Web Hosting - Free vs Paid Web Hosting Options Everyone likes to get something for free. But as the existence of spam shows, free isn't always good. Sometimes, it's downright harmful. Deciding whether it's worth the cost to pay for hosting involves a number of complex considerations. Hosting companies that offer free services obviously can't stay in business from the money they make from you, since there isn't any. So why do they offer free hosting and how do they make money? Why should you care, so long as you get yours? Because, in reality, there's a price of some kind for everything, even something that's free. Free hosting may come from a company doing a promotion to attract business. They expect to demonstrate their value, then charge an existing customer base fees to make up for what they lost by the (short term) offer. It's in essence a form of advertising. But free hosting is offered by lots of companies that are not dedicated to managing servers for websites. Google, Yahoo and thousands of others provide a modest amount of disk space and a domain name on a server for free. Users are free to do anything they like with it, though if the load becomes excessive you can be shut down. That introduces one of the more obvious drawbacks to free hosting: resource limitations. Typically free hosting offers a relatively small amount of space. That's often enough to host a few dozen pages. But an active site can quickly run out of room. A more serious limitation is load. Free hosting often places strict limitations on the allowed amount of bandwidth consumed. If you become a well-visited site, when users start banging away on the server, you can be asked to leave or simply be blocked for the rest of the month. Or, you may be permitted a certain quantity of total bandwidth use per month. Once it's reached, no one else can reach your site until the beginning of a new month. At the same time, you will certainly be sharing equipment with thousands of other sites. Their load can affect your performance, prompting you to move. Migrating an established site brings with it a number of thorny issues that might be better avoided in the first place. Free hosting has another potential downside: lack of support. When you pay for hosting you typically get, at least in theory, a certain level of support. Backups in case of disaster recovery from a hack or server failure, assistance in analyzing connection problems... the variety is endless. With free hosting you usually get none of that. A company or site that offers free hosting will usually recover a disk or server that fails completely and you'll be back up when they do. But if only selected portions of the drive fail, or you lose a few files through a virus attack or accidental deletion, you have to rely on backups to recover. A free service will usually come with no such option. That may not be a problem if you have a small site. You can make copies of everything at another location and simply recover the site yourself - if you have the discipline to keep it current and the skills to make and restore the copy. Free hosting will typically come with a few email addresses, intended to be used for administration and other tasks. But if your needs grow beyond that, you'll need to seek another option. The email service also comes with minimal oversight. The server may be protected against spam attacks and provide virus scanning. But few free services will provide even minimal help with any issues that arise. But the most serious limitation may have nothing to do with any technical issues. Free hosting services often require that your site's pages carry some form of advertising that pays the host, not you. That may be fine for you, or it may not. Individual circumstances vary. On the other hand, if you're just starting out, a free hosting option can be a great way to learn needed skills and a few of the potential pitfalls. You can set up a site, learn how to maintain and improve it, and not care too much if it gets hacked. Freely hosted sites can be a great platform for learning the ropes. Free services don't usually offer any of the features that an active, commercial site will need sooner or later. So if you plan to grow, it may be reasonable to get the free service for a while, knowing you'll have to migrate when you become popular. But in the long run, you get what you pay for and you may need to pay for what you want. |