Welcome to www.esiq.org

From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Is That Free Offer Legit? Tips that Can Help Everyone loves the chance to cash in some great free stuff, but navigating the world of freebie offers, especially online, can be like navigating a minefield. Unfortunately, a lot of people out there use the love others have of taking advantage of free deals to scam them out of money or personal details that can be used in identity theft scams. All of this gloom and doom doesn’t mean that you have to give up on free things altogether, however. The good news is that there are some simple, common sense steps you can take protect yourself from online freebie scammers. These tips will help give you the confidence that you can enjoy taking advantage of free offers without the fear of ending up facing some negative consequences. First and foremost, when you are checking out a free offer on the Internet, take a closer look at the website, beyond just reading the words and figuring out what you have to do get the free goods. Does the website look like it was made by a professional, with some consideration, or does it look like a five minute amateur job? Are typos and clip art the order of the day, or does it look like a website any business would be proud to call its own? What about the web address – is a domain name that matches the business the website claims to represent, or is a “free” domain address that includes the name of the domain company in the address? All of these factors can be red flags that determine the difference between a scam and a legitimate free offer. If the website looks half hearted or doesn’t seem to exactly “match” the company it purports to represent, then don’t even think about trying to get anything from it. When you’re reasonably sure that the website is actually the front of a legitimate business, it’s time to turn your attention to the privacy policy of the website. The best privacy policies guarantee you that the email address you use to sign up for this offer will not be shared with any other companies – but when it comes to free stuff, those kinds of privacy policies are few and far between. Many companies cover the costs of the free things you get by selling your email address to other companies that may have offers you they think you might be interested in. If you can’t find a privacy policy that lets you opt out of getting unwanted solicitations, at least make sure the site is secure and that any personal information can’t be obtained by hackers. Other things to look out for when you’re looking for freebies is products that are free but that require you to pay a shipping charge that seems beyond the pale for what it should cost to ship and freebie offers that seem to ask for way more information than needed for what the product actually is. Twenty pages of personal information for a travel size bottle of shampoo? That doesn’t make sense, and it should set off warning bells in your head. All of these red flags aside, giving out some amount of personal information comes part and parcel with freebie offers. There are a few things you can do to make life easier on yourself. Set up an email account that you will use specifically for freebie offers so all of the inevitable spam doesn’t clog up your main account. Use a phony phone number (preferably one that can’t be anyone else’s, like one that starts with 555). Last but not least, if you’re unsure about an offer, keep on moving. Better safe than sorry.

Software copyright sample Software Copyright Sample Builds Loyal Customer Bases When choosing software copyright sample many before focusing on one or two. It is impossible to try every piece of software that exists in the world of software today. There are so many pieces of software currently on the market and new software being created as I type this. With so many new and different, competing and interesting software programs so widely available you might find something wonderful and unique available at a wonderful price or better yet, for free in the open source arena. Open source software isn't exactly software copyright sample material. This software is occasionally used as a testing ground for unproven versions of software, for software testing, or simply to determine the demand for a particular type of software. Chances are pretty good however; that if you've ever thought, "I wish I could find a program that did (insert whatever here)" someone else has had the same thought and created a program that will do just that. Perhaps the greatest beauty of a software copyright sample is that you get a taste of what the software can do without the expense of purchasing to find out whether it is right for you or your needs. There are actually many ways that companies both for profit and open source companies allow potential customers or converts to sample their products. Linux is a great example of this. They have gone from an open source nuisance to a viable competitor to many larger software companies by providing free software or a software copyright sample to consumers in order to whet their appetites for future offerings designed with profit in mind. What has developed is a viable (and growing) source of competition for Microsoft. Many open source developers are operating very much like Linux and starting out by offering a free software copyright sample to those who will try them out and give them feedback. They use the feedback to make improvements and build better products while making a name for themselves, their customer service, and the quality of the products they build. It's a win-win situation for many consumers and businesses that are just starting out and operating on a shoestring on both the part of those that offer the software copyright sample and those that are benefiting from the sample. Other companies are not as altruistic or are not as willing to wait for the payoffs. Instead of offering a completely free software copyright sample, they will offer you a free trial to their software that will either end at the end of the trial period and require a new subscription or automatically begin charging your credit card. Both of these practices have proven themselves to be highly effective methods of winning not only new customers but also seemingly unshakeable customer loyalty on the part of those that purchase software from these developers or companies. If you do an Internet search for open source software I think you will be astounded at the quality and selection that exists. There are programs that exist to do almost anything. My favorite (I must admit) are the game, but there are also many wonderful programs that can do amazing things like track your golf score, convert currency, help you organize your kitchen more effectively, figure out how much tile you need in a room. Almost anything that needs to be done, there is a piece of software that can do it-open source. The important thing to remember is that you won't find these programs in your local software store but you may find something similar to your copyright software sample that will cost considerably more money than the finished and polished version of the software that you are able to sample free.